User experience research privacy notice

What we ask for and how we use it

By taking part in our research, you are giving your consent for us to collect some information about you. We will only use these for research purposes to improve council services.

Personal details about you

We ask for contact details so we can arrange the research activities and tell you about them.

We may ask for more details about you such as your age, gender or postcode. This is so we can be sure we are hearing from a wide range of people and better analyse our research.

More sensitive details about you (special category data)

We may also ask you more sensitive questions such as whether you have a disability or your ethnic background. We use these details to help us understand how our services affect people from different backgrounds.

Research records and audio/video recordings

We make a record of what you tell us and what happens during research activities so we can study these later. With your permission, we may also record audio or video.

These records are only shared with relevant staff and suppliers to Leeds City Council. They are never shared in public. We keep what we share to a minimum.

Usage data from devices (telemetry)

We may collect data from your device during research activities to better understand how you use it. For example, where on the screen you clicked, device type, configuration and IP address.

Holding on to your data (retention)

We may store your personal information as described above for up to three years.

Keeping your personal data safe and secure

Leeds City Council, as data controller, will use and protect your data in line with the Data Protection Act 2018.

Your personal data will be processed by relevant teams within Leeds City Council. Our suppliers may also process your data on our behalf but never for their own purposes.

When we share the results of our research in public or with other organisations, we anonymise these so no one can see who took part in the research.

Your data may sometimes be transferred outside of the UK, for example, if we need to use a supplier based in another country. If so, we will put safeguards in place to protect your data.

Your data protection rights

You can withdraw your consent for us to use the personal data we collected for our research at any time. If you wish to do so please email

Learn more about your data protection rights from the Information Commissioner’s Office at

Changes to this privacy notice

We keep our privacy notice under regular review. This privacy notice was last updated on 25 June 2020.