Advertising Design Guide

The Advertising Design Guide Supplementary Planning Document has been produced to supplement planning guidance in relation to outdoor advertising.  This is required due to the recent changes in style and form of outdoor displays which is not reflected in the Leeds Unitary Development Plan Adopted 2006.

The purpose of this guide is to:
 advise where advertising would and would not generally be acceptable,
 encourage design excellence, innovative ways of advertising and high standards of maintenance and
 provide the Development Department with the basis for assessing all advertisement consent applications.

This guide is in line with national guidance on advertising contained within PPG 19, which focuses mainly on amenity and public safety issues, and also builds on a number of locally prepared studies.

This guide does not cover signs e.g. shop signs or “to let” boards. If the standards are met as stated in the guide, no further consent is needed.

The following documents are available as Downloads:



ADG Doc.indd The Adopted Guide.pdf3210799pdf
(Click to enter Document Title) Sustainability Appraisal.pdf514782pdf
Microsoft Word - Statement of SPD Matters ADG.doc Statement of SPD Matters.pdf31129pdf
Microsoft Word - adg publicconsultation response summary 6 10 06.doc Response Summary - Consultation.pdf16428pdf
Microsoft Word - adg.publicconsultation 6 10 06.doc Response Summary - Sustainability Appraisal.pdf10587pdf

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