Content standards

Content standards are used across the website to ensure that we deliver a reliable and consistent experience.

Page structure

How content is structured to make information easier to find

Style guide

Spelling, grammar and punctuation for website content

Writing style

How content is written to make information easy to read


Documents we publish, accessibility standards and archives

Search engine optimisation

How we make content easier to find on search engines

Images and videos

Image copyright rules, size, and format standards

External links

Checks we make when considering linking to another website


How we support council marketing campaigns through short URLs and branded pages