Market research

Market research is an important information area for all established and new businesses, it enables you to ascertain how much of a demand there is for your chosen business type, who the consumers are, what the competition is like and whether it is a growth market.
A handy checklist for new businesses beginning their market research is available on
Cobra - A checklist for start-up market research bif 185
The Centre holds information on two main types of market research, field research and desk research.
Field research refers to raw data gathered from the field, for instance, information collected through focus groups or surveys. The following factsheets provide useful guides to carrying out field research.
Cobra Guides
A guide to profiling your target market - bif 107
A guide to using a market research questionaire - bif 047
Desk research consists of information previously gathered and analysed. The following guides provide an overview of the types of research available.

Market Research Reports
Mintel is a leading publisher of consumer-based market research. It is regulary quoted in the
press and used by many leading businesses. Mintel reports provide detailed market information on size, trends, forecasts and segmentation. In-depth consumer profiles providing purchasing habits and attitudes can also be found.
Reports are available within the following sectors:
Automotive                                  Beauty and Personal care               Clothing and Footwear
Drink                                           E-Commerce                                    Food
Food Service                              Health and Wellbeing                       Home retailing
Household Care                         Leisure                                              Media
Retail                                         Technology                                       Travel
Available online within the centre
Keynote provides excellent coverage of commercially relevant market intelligence encompassing hundreds of reports in 30 industry sectors. Areas covered include market size, industry background, competitor analysis, brand strategy, buying behaviour, SWOT analysis and forecasts.
Available online within the centre
Cobra provides outlines of key market issues and trends within the profiles of hundreds of business types. A market synopses section is also available providing detailed reports for key sectors.
Market Research indexes provides details of reports published by 700+ content providers in the UK and overseas.
News and journal articles
Often a great source of up-to-date information on markets, companies and key consumer trends. Click on the link at the side for titles of journals taken within the Centre.
UK Newsstand provides access to hundreds of local and national newspapers. Available to consult from home through Leeds library membership
Which? consumer buying guides, often providing consumer surveys, market investigations and product reviews. Available to consult online in the Centre.
Statistics can be a rich source of information for businesses wishing to research industries and consumers. Consult the statistics page for sites which are particulary useful