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Adverts, Signs and Hoardings

All outdoor advertisements must comply with five 'standard conditions'. They must:

  • Be kept clean and tidy
  • Be kept in a safe condition
  • Have the permission of the owner of the site on which they are displayed (this includes the Highway Authority if the sign is to be placed on the highway land)
  • Not obscure, or hinder the interpretation of, official road, rail, waterway or aircraft signs, or otherwise make hazardous the use of these types of transport
  • Be removed carefully where so required by the planning authority.

Advertisement consent

Some adverts will need a formal advertisement consent.  Forms and guidance notes below will explain what you need to do to make an application and the fee.  The validation criteria is available from Downloads below.  They follow a similar process to planning applications.  If your application is refused you can amend and re-submit your application within 12 months without paying a further fee or appeal to the Planning Inspectorate.  Advice on how to appeal is sent to you with the Decision Notice.

Advertisement Consent Application Form
Advertisement Consent Guidance Notes

Deemed consent


Some adverts don't need consent, known as "Deemed Consent" subject to certain restrictions detailed below.  These normally relate to the number or locations of adverts or signs permitted, size of the display, its height above ground, the size of any lettering and whether or not it is illuminated. There are additional restrictions in areas designated as an "Area of Special Control of Advertisements" and in Conservation Areas - see Related Pages.
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