Market Research reports
in the Business and Research Library:
Useful for monitoring market trends and finding out about consumer and competitor behaviour, a wide range of reports analyse the market size of a specific sector or region, key trends, major players, market shares and areas of future growth, etc.
Mintel Reports
Mintel reports provide an excellent overview of the market, focusing on:
- market size
- market trends
- consumer profiles
- market structure
- advertising and promotion
- future forecasts.
Mintel Market Intelligence – information on a variety of specific products such as Boxed Chocolates, Teenage Magazines, Toys and Games, Car accessories, etc.
Mintel Retail Intelligence – all aspects of retailing such as Childrenswear, Airport Retailing, Jewellery and Watches.
Mintel Leisure Intelligence – cover a range of leisure activities such as Tenpin Bowling, Swimming Pools, Health and Fitness, and Themed Pubs and Bars.
Finance Standard Plus – cover the financial services sector, for instance, Private Medical Insurance and Investment Trusts.
Keynote Reports
Covering around 250 market sectors, titles range from housebuilding to mobile phones and household furniture. Key areas:
- market definition
- market size
- industry background
- competitor analysis
- buying behaviour
- current issues
- market forecasts
Market Research GB - Euromonitor
Current market research, covering a variety of products.
Market Research Europe - Euromonitor
Country specific or pan-European in their coverage of such consumer industries as food and drink, tobacco, electrical goods, cosmetics, OTC, pharmaceuticals, toiletries, bookselling, clothing and footwear and cars. Service sectors such as banking, travel and tourism, hotels, catering and car leasing are also analysed.
Marketing Surveys Index
Provides details of thousands of new market research reports from all over the world.
For morer information see Business and Patent Information Services